Case Studies

Real businesses. Real results. Explore how William Adoasi Consulting has helped brands across industries strengthen their reputation, sharpen their positioning, and accelerate growth. Each case study reflects our hands on, partnership first approach, the same approach built through years of operating experience at Vitae London.

Case Study: GLP-1 Telehealth Provider

Reputation Management

The Challenge
A fast-growing GLP-1 telehealth company was seeing its Trustpilot score drag down conversion rates. Negative reviews, many tied to fixable service issues like delivery delays and billing confusion, were piling up faster than the internal team could respond to them, and prospective patients were bouncing at the review stage of the funnel.

Our Approach
We took a customer-first approach rather than a suppression-first one. Every negative review triggered direct outreach to the customer, working in partnership with the company's support team to actually resolve the underlying issue, refund, reship, account fix, whatever it took. Only once genuinely resolved (or where a review violated platform policy) did we pursue removal.

The Results

  • 40 to 50 negative reviews resolved and removed per month on average

  • Trustpilot score climbed steadily over the engagement

  • Marketing team reported a measurable lift in conversion rate on paid channels, directly attributed to the improved star rating at the point of decision

  • Support team gained a repeatable playbook for turning detractors into repeat customers

Case Study: Ecommerce Brand

Brand Strategy & Positioning

The Challenge
An ecommerce brand had strong product quality but a diluted brand identity. Messaging was inconsistent across the website, social, and paid ads, and the brand was struggling to differentiate itself from lower-cost competitors selling similar products.

Our Approach
We ran a full positioning audit, competitor benchmarking, customer research, and message testing, to identify what actually made the brand distinct. From there, we rebuilt the brand's core narrative and rolled out consistent messaging guidelines across every customer touchpoint, from product pages to ad creative.

The Results

  • Clear, differentiated brand positioning adopted across all channels

  • Improved consistency between paid ad messaging and on-site experience

  • Higher average order value as the brand shifted away from price-based competition

  • Stronger brand recall reported in post-purchase customer surveys

Case Study: Fintech Company

Growth & Customer Acquisition

The Challenge
A fintech company had a solid product and early traction but an inefficient acquisition funnel. Customer acquisition cost was climbing, and the company lacked a clear strategy for which channels and messaging actually drove qualified signups versus vanity traffic.

Our Approach
We audited the full acquisition funnel, from ad spend to onboarding, to identify where prospects were dropping off. We rebuilt the channel strategy around the highest-intent audiences, tightened messaging to speak directly to customer pain points, and introduced testing frameworks to continuously optimize acquisition spend.

The Results

  • Reduced customer acquisition cost across paid channels

  • Improved signup-to-activation rate through better-targeted messaging

  • Clearer visibility into which channels drove long-term customer value, not just signups

  • Scalable acquisition framework the internal team could run independently going forward